Toothpaste

Help remineralize your enamel and support a naturally brighter smile with fluoride-free toothpaste made from clean ingredients and Ayurvedic-inspired care.

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More Ways To Keep Your Smile Happy

Complete your daily routine with clean, effective oral care essentials that support total mouth wellness.

Pulling Oil

Mouthwash

Teeth Whitening

“This is a staple in my household. We love this product line.”

— Caroline

“I love this toothpaste. It tastes amazing and feels great on my sensitive teeth. It leaves my teeth feeling clean and fresh.”

— Oscar M.

“I just started using the toothpaste, and I love it! It tastes great, and it is so good to know it is healthy for my teeth and body.”

— Alma B.

FAQs

What’s the difference between fluoride and hydroxyapatite?

Fluoride strengthens teeth by forming a protective layer, while hydroxyapatite works by mimicking natural enamel to repair and rebuild it from within. They each are beneficial to your oral health, but hydroxyapatite toothpaste offers a more biocompatible, fluoride-free option for those seeking a gentler alternative.

Does fluoride-free toothpaste really work?

Yes. Studies show that hydroxyapatite-based toothpaste is comparable to fluoride in fighting cavities while also helping reduce sensitivity and improve enamel strength, making it a reliable alternative for daily use.

What are the benefits of neem in toothpaste?

Neem is a natural plant extract known for its antibacterial and plaque-fighting properties. It may help control harmful bacteria, reduce biofilm buildup and contribute to overall gum and oral health.

Will this toothpaste help with whitening?

Yes. This toothpaste uses ingredients like baking soda, plant-based oils, natural silica and hydroxyapatite to gently lift surface stains and polish enamel. With regular use, it may help brighten your smile and support a cleaner, healthier appearance.

What’s the best way to build an effective oral care routine?

For a healthier mouth, we recommend starting with oil pulling, followed by brushing with fluoride-free toothpaste, flossing, tongue scraping and rinsing with mouthwash. Consistency is key for a clean, refreshed feel and balanced oral microbiome.

What is hydroxyapatite, and what are its benefits in toothpaste?

Hydroxyapatite is a naturally occurring mineral that makes up about 97% of your tooth enamel. When used in toothpaste, it mimics your enamel’s natural structure, allowing it to bond to the tooth surface and help repair microscopic damage. It may support enamel remineralization, reduce sensitivity and limit plaque buildup by promoting a healthier oral microbiome.