Best-Selling Toothpaste

Fluoride strengthens teeth by forming a protective layer, while hydroxyapatite works by mimicking natural enamel to repair and rebuild it from within. They each are beneficial to your oral health, but hydroxyapatite toothpaste offers a more biocompatible, fluoride-free option for those seeking a gentler alternative.

Yes. Studies show that hydroxyapatite-based toothpaste is comparable to fluoride in fighting cavities while also helping reduce sensitivity and improve enamel strength, making it a reliable alternative for daily use.

Neem is a natural plant extract known for its antibacterial and plaque-fighting properties. It may help control harmful bacteria, reduce biofilm buildup and contribute to overall gum and oral health.

Yes. This toothpaste uses ingredients like baking soda, plant-based oils, natural silica and hydroxyapatite to gently lift surface stains and polish enamel. With regular use, it may help brighten your smile and support a cleaner, healthier appearance.

For a healthier mouth, we recommend starting with oil pulling, followed by brushing with fluoride-free toothpaste, flossing, tongue scraping and rinsing with mouthwash. Consistency is key for a clean, refreshed feel and balanced oral microbiome.

Hydroxyapatite is a naturally occurring mineral that makes up about 97% of your tooth enamel. When used in toothpaste, it mimics your enamel’s natural structure, allowing it to bond to the tooth surface and help repair microscopic damage. It may support enamel remineralization, reduce sensitivity and limit plaque buildup by promoting a healthier oral microbiome.