From a very young age I have been told over and over, by multiple dentists, that I have gingivitis and that's why my gums bleed with brushing and flossing. I was so discouraged that I was just ready to give up. I tried Guru Nanda toothpaste not expecting it to help at all. But I have been blown away by how much healthier my gums are with this toothpaste! Its the only one I buy for my family anymore!